James Smurthwaite is a UK-based sleep expert with a relentless passion for fitness and performance optimisation. With a background rooted in sports science and years of personal experimentation, James has become a go-to authority on the critical link between restorative sleep and peak physical output. His journey began as a competitive athlete, where he quickly realised that no training plan or nutrition strategy could outwork poor sleep.

Driven by this insight, James dove deep into the science of sleep—testing everything from circadian rhythm alignment and sleep hygiene protocols to wearable tech and recovery tracking. What started as personal curiosity evolved into a professional obsession: helping others unlock their full potential through better sleep.

Now, James combines practical advice with cutting-edge research to guide athletes, entrepreneurs, and everyday high-performers in transforming their nights for better days. Whether through consulting, speaking, or writing, his mission is clear—elevate your sleep, elevate your life.